about us

United Way of the Wine Country is committed to playing The unique role of connector among businesses, funders, nonprofits, and our community.

For 55 years, United Way of the Wine Country has been dedicated to community grantmaking, advocacy, convening, and service. We proudly serve families and individuals living and working in Sonoma, Mendocino, Lake, Humboldt and Del Norte counties and remain deeply committed to improving family financial stability by serving as a vital link between residents, nonprofit organizations, businesses and government leaders. We recognize that racism, social injustice, and unfair economic systems create deep inequities in our community, impacting everyone. We also acknowledge our own past involvement in these systems and practices, and are committed to addressing and rectifying these issues. We now know that 25-30% of households in our region cannot make ends meet, and families of color are disproportionately represented among these households. In response, United Way and our mission are evolving to shift these paradigms.

MISSION

To improve financial stability for all families throughout our service area by activating local businesses, inspiring individual investment, advancing community collaboratives, and influencing public policy.

vision

United Way of the Wine Country envisions a day when all families are empowered to gain access to the resources and opportunities they need to achieve financial stability and contribute to the well-being of our shared communities.

values

Integrity | Accountability | Transparency

Equity | Inclusion

Collaboration

goals

#1: Support family financial stability through programs, grant-making and advocacy

#2: Deepen relationships with local businesses by modernizing Workplace Giving

#3: Increase Individual Giving through targeted engagement including Giving Groups

#4: Advance community collaboratives that support family financial stability

#5: Influence local and state policy decisions that support family financial stability

STAFF AND COMMUNITY BOARD

Working to Help All Members of Our Community Thrive

The United Way of the Wine Country staff and community board envisions a day when all families are empowered to gain access to the resources and opportunities they need to achieve financial stability and contribute to the well-being of our shared communities.

Meet the team.