Who We Are

For over 50 years, United Way of the Wine Country has been working to support sustainable improvements to systems and services that benefit all residents in our shared communities. We proudly serve families and individuals living and working in Sonoma, Mendocino, Lake, Humboldt and Del Norte counties and remain deeply committed to improving family financial stability by serving as a vital link between residents, nonprofit organizations, businesses and government leaders. #UnitedWeRise


To improve financial stability for all families throughout our service area by activating local businesses, inspiring individual investment, advancing community collaboratives, and influencing public policy.


United Way of the Wine Country envisions a day when all families are empowered to gain access to the resources and opportunities they need to achieve financial stability and contribute to the well-being of our shared communities.


  • Integrity | Accountability | Transparency
  • Equity | Inclusion
  • Collaboration


#1: Support family financial stability through programs, grant-making and advocacy
#2: Deepen relationships with local businesses by modernizing Workplace Giving
#3: Increase Individual Giving through targeted engagement including Giving Groups
#4: Advance community collaboratives that support family financial stability
#5: Influence local and state policy decisions that support family financial stability