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Job Opening!

United Way of the Wine Country is seeking a Development Officer focused on Individual Giving. Click Here for Details.


2014 United Way Worldwide

United Way of the Wine Country completed the 2014 United Way Worldwide membership requirements.

Free or Low Cost Preschool

Contact 4Cs for information about a preschool scholarship NOW! More Info


Close to Home: Making Wine Country reading country

In a region where even taqueria menus have burrito-wine pairings, not everyone is wealthy, and many children face a dire future where they won’t have the skills to compete with their peers.. Read More

VITA volunteers brought $728,000 back to the community

Local North Coast Opportunities (NCO) Volunteer Income Tax Assistance (VITA) volunteers recently gathered together to celebrate the success of the 2013 Earn It! Keep It! Save It! program. Read More

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Health Impact Report

Check out United Way of the Wine Country’s Health Impact Report!

Partnership with FamilyWize saves $8.0 Million for 83,444 people locally

With the ongoing increase in efforts to effectively address mental health in communities across the country, United Way of the Wine Country and the FamilyWize Community Service Partnership have teamed together to  provide a solution for the community.  Local residents have saved $2.3 Million on mental health prescription medications they might not have been able to afford otherwise, thanks to a partnership between the two organizations. Read More




Target – United Way’s Outstanding Corporate Partner

Advanced Tutor Training Opportunities

Each semester, we offer one or more supplemental training sessions for our tutors. These sessions are given by local educational experts who donate their time to help improve your experience with Schools of Hope. These sessions are free for all Schools of Hope volunteers. In March, we will be offering two Advanced Tutor Training sessions, both at the Sonoma Valley Unified School District office in the Professional Development Room, located at 17850 Railroad Ave, Sonoma, CA 95476. Light refreshments will be offered.

When: Wednesday, March 12: 1:00-2:00 p.m.
Where: SVUSD office (see above)
Presenter: Gretchen Werner, M.Ed, Volunteer Center of Sonoma County
Topic: Strategies for working with young readers

When: Wednesday, March 26: 1:00-2:00 p.m.
Where: SVUSD office (see above)
Presenter: MaryAnn Nickel, PhD, Sonoma State University
Topic: How to better engage students in reading comprehension

Space is limited to a maximum of 24 guests per session. Please RSVP to Geoff Johnson at by March 3 for the March 12 session or by March 17 for the March 26 session.

We thank our partners, the Sonoma Valley Education foundation and Sonoma Valley Unified School District for organizing and offering use of their facilities.

Education Matters in California

More than ever, evaluators and policymakers are looking at California’s education system through a critical lens. The implementation of the Common Core State Standards Initiative is a new beginning for education reform in our state.

Children Now of Oakland recently released the 2014 California Children’s Report Card. This report, subtitled “how kids are doing in our state and what needs to be done about it” details the necessities of education, health and child welfare in California. The executive director of Children Now spoke on-air with Michael Krasny of KQED Forum in January. You can hear the segment, entitled “Majority of State’s Fourth-Graders Fall Short on Reading” at the following link:

Our voice was heard — and read — in the segment at the 18m30s mark. We encourage anyone interested in education to listen to the segment and browse the literature linked to on the KQED webpage.


Cradle to Career

Visit the new Cradle to Career Site!

Covered California enrollment accelerates

With just shy of two months before an extended enrollment season closes, many in the insurance world are closely watching enrollment figures for both Covered California… Continue

Not too early to file 2013 tax returns Volunteer program provides help to low- and moderate-income taxpayers

The Volunteer Income Tax Assistance Program (VITA) is back and taking appointments for tax preparation assistance. The service is available free of charge to households making under $52,000 in 2013. The service will be available through April 15…. Continue


Volunteers spend King holiday giving back to community

Martin Luther King Jr. Day has become a national day of service, a time when volunteers get together to celebrate King’s legacy by giving back to their community…. Continue

Covered California notes North Bay enrollment in first two months

Covered California and the California Department of Health Care Services today released enrollment figures specific to the North Bay… Continue 

Join the #StrongStart for Children State of the Union Campaign!

During the annual State of the Union address the President lists out his goals and agenda for the upcoming year. We want to make sure that early learning stays at the top of the list and we need your help! Click Here

Not Just Another Day Off: A Call to Volunteer on the MLK Holiday

Hundreds of thousands of Americans will make January 20, 2014 a “day on” instead of a day off by volunteering through the annual Martin Luther King Day of Service. Read More


Top 10 Advocacy Accomplishments of the Past Year

Thanks in large part to your support and engagement in our calls to action, 2013 was an unbelievable year of advocacy…  Click Here

Santa Rosa City Schools Survey

Please take time to look at the Santa Rosa City Schools Strategic Plan online survey for students. It’s available in English and Spanish. Click Here


Volunteering Is a Core American Value

During this holiday season, we are reminded of a timeless lesson: it is better to give than receive, more blessed to serve than be served. And our new Volunteering and Civic Life in America report shows that Americans embrace this idea — not only during the holidays, but all year long. Read More


United Way’s Strategic Grants Program

Through the volunteer-led Strategic Fund Investment (SFI) Process, the following grants were made to support programs and initiatives focused on… Read More

Sonoma County Health Insurance Guide

Starting January 1, 2014 most residents will be required to have health insurance. If you don’t have insurance, you can enroll in the options below beginning October 1, 2013 for coverage that starts January 1, 2014.


Enrollment Locations


Thank You Wells Fargo

“This year they demonstrated that deep commitment again through record contributions and volunteering. I’m inspired by how our team members live our company’s vision and values.”

Early Childhood Education Works!

Nationwide studies reveal that investing early in children’s education yields a list of benefits that go beyond test scores


Learn about our CEO

Since moving to Santa Rosa in 2011, I have dedicated my time to learning about the community and meeting the people who are making community change possible.

Times Standard

United Way and Covered California

When California’s new health insurance program, Covered California opens this fall United Way in Humboldt County will take a lead role in helping local residents understand their Covered California insurance options.

Schools of Hope Video

Learn about our early grade reading program.


United Way’s ‘Day of Caring’ boosts Sonoma County nonprofit groups

United Way’s Day of Caring event, a once-a-year volunteer event that kicks off the organization’s fund-raising campaign season.


Schools of Hope by United Way of the Wine Country

Amid the harvest of grapes has been a bounty of charitable contributions the local wine industry has brought in recently.

CEO Mike Kallhoff

Business Journal to honor 13 nonprofit leaders

The North Bay Business Journal will recognize 13 nonprofit leaders for their contributions to the community and organizational accomplishments at the second annual Nonprofit Leadership Awards in October.

Times Standard

The Power of Volunteering

Volunteerism is alive and well in Humboldt County, and the 20th annual Day of Caring Event.

United Way Campaign Video

You can LIVE UNITED in Sonoma, Mendocino, Lake, Humboldt and Del Norte.


Benefits of Volunteering

An apple a day keeps the doctor away… and, it turns out, so does volunteering.


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Healthy Kids

Working with Healthy Kids Sonoma County and Santa Rosa Community Health Centers we are supporting prevention-focused Oral Health Services for Low-Income Children and Pregnant Women.

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Ready to Learn

With United Way support, Committee on the Shelterless “Ready to Learn” program supports the parent/child relationship by offering parenting skills to better create a foundation.

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Youth Advancement Project

We provided a grant to Redwood Children’s Services teen resource centers, which offers mental health services, peer support, social services and computer classes.


Family Wize

Receive discounted pricing (an average of up to 30%; usually more) on prescription drugs when you show participating pharmacies your FamilyWize Prescription Discount Card.

Volunteer of the Year

Gloria Pearson was named the 2013 tax seasons Earn It! Keep It! Save It! Program.

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Financial Empowerment Program

We supported this YWCA program that provides financial literacy training to clients who are fleeing domestic violence.


Microenterprise Business Development

We provided funding to this Cloverdale Alliance for Financial Education (CAFÉ) program which works with low-income individuals and families to increase their incomes by starting or improving a micro-business.


30 Second 2-1-1 PSA

30 second PSA promoting the services of 2-1-1. Call 2-1-1 for help with food, housing, employment, health care, counseling and more. Learn more about your local 2-1-1 by visiting

EKS Results

We prepared, for free, over 2,300 tax returns which brought in more than $3.4 million in tax refunds back into our community.

Earn It! Keep It! Save It!

You deserve to keep your money, especially during tax season. Earn It! Keep It! Save It! Wine Country provides FREE, quality tax return preparation to individuals, families, and seniors.

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Sonoma County Gazette

Read about a personal story from a Schools of Hope tutor and what tutoring means to her.