Through a partnership between United Way of the Wine Country and the Center for Well-Being, a multi-faceted media campaign is being launched in August 2017. The It’s Up to Us – Check Your BP campaign aims to raise awareness of the importance of blood pressure control for heart health.
It’s Up To Us is about empowering the communities heart disease impacts the most. It brings us together, because there are too many heart related deaths that shouldn’t happen. It provides the information and raises awareness, driving people to join the cause and help their friends, family, and neighbors. This is an issue that affects all of us, it’s time we fight back, together.
In the United States Heart Disease kills one woman every minute resulting in more deaths than all cancers combined, including breast cancer (American Heart Association, Go Red). Locally, Coronary heart disease and stroke are responsible for one in five deaths (Leading Causes of Death in Sonoma County – unpublished analysis – 2016, County of Sonoma, Department of Health Services), with one in three Sonoma County residents suffering from heart disease. Hypertension (high blood pressure) is a warning sign for cardiovascular disease, and a stage where lifestyle interventions can have significant improvements in health outcomes.
Through the media campaign, Sonoma County residents are encouraged to visit CheckYourBP.org or TomeselaPresion.org to learn more. This campaign will be strengthened through direct community engagement by the Center for Well-Being’s Promotores de Salud. The Promotores will be focused on helping residents check their blood pressure numbers and equipping them with tools to access critical self-care resources.